Reflection on our Portobello Pop-Up

Reflection on our Portobello Pop-Up
Three weeks ago we held our first ever pop-up called the Precious Waste Pop-Up on Portabella Road. The Precious Waste Pop-Up was aimed at highlighting circular brands we love as well as showcasing a variety of Circla products. We hosted over 40 brands, held 9 events, and met incredible people throughout the week. We learned about everything from the Circular economy from our wonderful panellist to what makes a natural wine with Amber Wine to how to set up our own store front. We laughed, danced, sipped on Della Vite Prosecco, and saw the Circla brand come to life. There were many highlights from the week and new lessons learned, but one stood out. Being authentic and realistic about sustainability.

Part of our mission in the Circla office is to be authentic and realistic about sustainability. I often think of the idea that we can’t do everything, but we can all do something. We are not going to solve climate change alone or convince all of our friends to shop sustainably. But, there are things we can all do to be more sustainable. There is no shame in eating a bag of crisps or getting take away lunch in our office. We are working towards doing better and always trying to do more when we can. This was a common message from people we spoke to and learned from during the pop-up.

During our panel event on the Circular Economy we heard about the importance of consumer power. Consumer’s have the power to decide and see their impact in their choices. As a brand it is important to make consumers feel confident and proud of their choice to buy from your brand. You must empower consumers to feel proud of their purchase. A lack of sustainable decisions often comes from a lack of education and by having more conversations with your friends, families, and anyone you chat with about your sustainable swaps and knowledge you may help someone feel as though they are also making a difference.

Conversations we had this week were positive and always led to different ideas of what we can do to be more sustainable as well as learning about someone’s latest sustainable obsession. It can be difficult to talk about sustainability while keeping it positive and not letting anxiety settle in. Part of this energy was due to the excitement around these brands and being in the presence of people passionate about this work. Connor Hill, a Circular Economy expert on the panel, talked about the idea of not seeing wate, but rather seeing resources. Many of the brands present have this idea at the centre of what they do. These different ways of reframing are positive ways to look at sustainability.

Being authentic in the field of sustainability is challenging because there is often a lot of pressure to make every single sustainable choice. But, that is not always easy to do. Accessibility was another topic brought up a lot during the pop-up. Another issue with making sustainable choices is related to the lack of accessibility. Feasibility, affordability, and education are important pieces to the puzzle of creating a more sustainable lifestyle. When we have open and honest conversations we can learn a lot from one another and recognize that it is not all on you. Doing something is better than doing nothing. That something may be small and that something may not be a suitable swap for you, but that is all part of the process of living a more sustainable life.


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