THE CIRCLA STANDARD

We have done the groundwork to source brands that are good from the inside out.

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VEGAN

This product does not contain any animal derived ingredients

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CRUELTY FREE

These products have acquired certification (Leaping Bunny or Vegan Society) and do not test on animals

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MADE IN THE UK

These products have been manufactured in the UK and reduce transport related carbon emissions. They also promote the local economy, skilled labour and community development.

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ORGANIC

These products contain ingredients that have been grown using organic farming methods. Organic farming does not allow the use of synthetic fertilisers, genetically modified ingredients and herbicides.
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REPURPOSED INGREDIENTS

These products reduce waste by using ingredients or raw materials that otherwise would have gone to waste e.g. coffee grounds and fruit. They benefit ecosystems by reducing pressure on the production of natural resources.
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PURPOSE DRIVEN

These products are made by brands that support community empowerment, from ending period poverty to protecting our marine life, all of these products are made by brands involved in community projects or philanthropic activity.

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HANDMADE

Crafted by skilled independent makers and artisans, often in small quantities or made to order. Small scale production minimises unused inventory and reduces waste.
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ETHICAL STANDARDS

These brands have shown transparency in their supply chains, pay fair prices for their raw materials and goods, and ensure that their suppliers are committed to positive environmental and social impact alongside providing safe working environments.
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LOW EMISSIONS

These products are made by brands that are making progress in their aims to reach net zero carbon emissions, or are already carbon neutral. For example these could include using renewable energy in their manufacturing process, carbon offset programs, and mindful practices on delivery services.
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SOCIALLY DRIVEN

These brands have openly and authentically taken a stand on important social issues, from supporting the Black Lives Matter movement, to body positivity, to providing allyship to the LGBTQ community.